Evergreen pages are web pages that remain relevant and useful over time, rather than becoming outdated. These pages are designed to attract and retain traffic, regardless of the date they were created or last updated. Here are a few benefits of evergreen pages for SEO:
Increased traffic
Evergreen pages can attract and retain traffic over a long period of time, which can result in increased website traffic.
Improved search engine rankings
Evergreen pages are often optimized for search engines, and they tend to be more authoritative than time-sensitive pages. This can result in improved search engine rankings for your website.
Greater return on investment
Because evergreen pages remain relevant for a long period of time, they can provide a greater return on investment compared to time-sensitive pages, which may need to be updated or replaced frequently.
Increased brand awareness
Evergreen pages can help to establish your brand as an authority in your industry, which can increase brand awareness and trust.
Long-term leads
Evergreen pages can attract leads for your business over the long term, which can result in a steady stream of new customers.
In summary, evergreen pages are an important aspect of SEO that can help to attract and retain traffic, improve search engine rankings, increase brand awareness, and generate long-term leads.